The blog.
Practical thinking on SEO, paid ads, and web performance. Written by people who do the work.
Why a Good-Looking Website Still Won't Make Your Phone Ring
Your site gets traffic but the phone doesn't ring. The problem isn't your business. It's a website designed for looks instead of leads.
Your Agency Built Your Site on a $49 Template. Here's How to Tell.
Many agencies charge thousands for websites built on cheap templates and platforms you don't own. Here's how to spot it and why it matters.
Why Your Website Looks Great and Still Doesn't Rank on Google
Your web designer built a beautiful site. Google doesn't care. Here's why most agency-built websites are invisible to search and what to do about it.
The Web Design Industry Has a Problem: Pretty Websites That Do Nothing
Most web design agencies build sites that look great but are invisible to Google, don't convert visitors, and run on outdated technology.
What Your Marketing Agency Doesn't Want You to Know: How to Read Your Own Reports
Most agencies hide bad results behind pretty charts and vanity metrics. Learn the only numbers that matter and the questions to ask on your next call.
Direct Response First, Brand Second
Small businesses should build marketing from the bottom up. Start with trackable, revenue-driven campaigns before spending a dime on brand awareness.