Marketing for precious metals, measured in closed transactions.

Trust is the conversion

Nobody sends gold, coins, or a large wire to a business they don't trust. In precious metals, trust signals do more for conversion than almost any ad change.

The businesses that win show who they are and how they price: a real address, clear payout or premium policies, live spot pricing, recent reviews, and plain explanations of how a transaction works. We build those signals into every page buyers and sellers land on, and test which ones move people from browsing to transacting.

Buyers and sellers need different paths

Someone selling a coin collection and someone buying bullion are opposite transactions with different worries. Sellers want a fair price and a safe process. Buyers want fair premiums, authenticity, and reliable delivery.

We separate campaigns, pages, and tracking for each side, so budget follows the transaction type worth the most to you at any given time.

Search for price and value questions

A large share of precious metals searches are questions: what a coin is worth, what gold pays per gram, where to sell near me. People asking those questions are often days away from a transaction.

• Paid search for local and high-intent "sell" and "buy" searches
• Pages and tools that answer value questions with current pricing
• Local SEO and Google Business Profiles for walk-in locations

Value content earns links and ranks for thousands of long-tail searches, building a steady source of transactions you don't pay for per click.

Pacing spend with the spot price

Demand moves with metal prices. When gold rises sharply, sellers flood in. When it falls, buyers get active. A fixed monthly budget misses both.

We watch price movement and search demand together and shift spend between buying and selling campaigns as conditions change. That keeps you buying attention when the right customers are active, and pulling back when they aren't.

Working within ad platform rules

Precious metals sit close to financial products in ad platform policies. Some claims, targeting options, and offers are restricted, and accounts can be limited without warning.

We build campaigns and landing pages within those rules, avoid claims that trigger reviews, and keep account health in good standing. When a platform does restrict something, having owned search traffic means your pipeline doesn't stop with it.

Estates and high-value lots

A single estate or collection can be worth more than a month of walk-in transactions. Those sellers often research longer, involve family or attorneys, and want to talk to a person.

We build separate paths for high-value sellers, with content that explains appraisal and the buying process, and track these deals to their final value so their real worth shows up in the numbers.

Tracking completed transactions

Calls and form fills don't tell you whether a deal closed or what it was worth. We connect calls, forms, and in-store visits to completed transactions and their value.

That shows true cost per transaction by channel and transaction type. It also lets us send value-based conversion data back to the ad platforms, so bidding chases the customers who transact, not just the ones who ask for a quote.

What you should see every month

A precious metals business runs on transaction volume and margin, so that is what reporting should show. We build every report around completed deals.

• Completed transactions and their value, split by buying and selling
• Cost per transaction by channel and location
• Close rate from calls, forms, and walk-ins by source
• How demand and spend moved with the spot price over the month

Calls, quote requests, and traffic are tracked too. They help explain the month, but they never stand in for completed deals.